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December 17, 2012

CRM Featured Articles
Gigya Launches Social Privacy Certification
New survey data indicates consumer confusion over businesses' use of their social data.
The Need for More Functionality Pushes the Contact Center Market in EMEA
Enterprises are pushing for tighter integration between various contact center applications.
IDInteract Introduces Demand Exchange Platform
The automated platform lets marketers deliver tailored offers based on customer interest and intent-to-buy data.
Birst Bolsters Predictive Analytics for Sales
Predictive analysis of transactional data improves sales performance.
Customer Experience
Match Priorities with Practice
Emphasizing cost over experience is a losing proposition.
Commerce Investments Are Set to Surge
E-commerce moves beyond Web-store hosting to managing customer data, orders, and inventory across the enterprise.
How Will CRM Evolve?
Changing the game with predictive analytics.

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