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October 08, 2012

CRM Featured Articles
Adobe Beefs up AdLens Solution
AdLens users gain access to SiteCatalyst, AudienceManager, and more.
Oracle Gets Social with Its Cloud Offerings
Big Red is adding a social media component to all of its Fusion apps.
Infusionsoft Debuts Fall 2012 Release
Upgrades include campaign visualization, stronger lead-scoring capabilities.
Social and Mobile Take Center Stage at CX Summit
Oracle pledges continued support for social and mobile apps as part of its CX suite.
Utopy Releases Unified Customer Interaction Analytics Platform
The new release unifies the voice of the customer and analyzes agent performance across all channels of contact.
Magazine Features
Oracle's Latest Branding Initiative
Central to its CRM strategy is the company's Customer Experience (CX) Suite.
Small Biz Buzz
The Maturation of the Social SMB
Companies with strategic approaches see the most benefits.
Leverage Purchase Behavior Insights for Better Customer Understanding
Principles for consumers can be applied to business clients as well.

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