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April 16, 2012

Case Studies
Improving Ticket Sales When You Already Sell Out
The Boston Red Sox turn to Sports CRM from Green Beacon to heighten the fan experience.
CRM Featured Articles
Performance Marketing Technology Allows Brands to Track Social Media to Point-Of-Sale
Performance Horizon Group's ‘ExactView' offers U.S. brands true understanding of their digital campaign ROI.
Bazaarvoice Announces New Integrations, Product Capabilities
New partnerships with Responsys and SAP and expanded social data offerings
Xactly Upgrades Incent Enterprise Sales Comp Suite
Dashboard gets facelift; features including automated quota approvals introduced
Message Systems Launches "Momentum for CRM" Software
New product offering gives Oracle's Siebel CRM users enhanced messaging capabilities
Avidian Releases Prophet Ultimate On-Demand Edition
Adds social CRM functionalities, opportunity management, SharePoint support to solution
Small Biz Buzz
The Fast and the Curious
Building a business model to keep up with customer expectations.
Climbing the Search Engine Rankings Ladder
Make the most of consumer-generated content.

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