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February 27, 2012

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Lessons from CRM Idol 2011
Takeaways any business can use.
CRM Featured News
SAS Acquires aiMatch
SAS acquisition brings advanced analytics to the digital advertising industry.
OpinionLab Lets Customers Send Voice Memos
Customers can now share photos and audio feedback with businesses over their mobile devices.
GoodData and ExactTarget Partner to Uncover Marketing Insights
New application delivers pre-built marketing dashboards for closed-loop insight.
Pardot Releases New Version of Its Marketing Solution
Winter 2012 product release includes an enhanced visual editor and form builder for creating email campaigns and landing pages.
REAL ROI
Getting a Boost in Leads
AG Salesworks helps a software developer uncover more prospects.
Viewpoints
Meet Customers' Needs with an "Outside-In" Approach
With social CRM, the question is not if, but when.



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