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February 27, 2012

CRM Featured Articles

SAS Acquires aiMatch

SAS acquisition brings advanced analytics to the digital advertising industry.

OpinionLab Lets Customers Send Voice Memos

Customers can now share photos and audio feedback with businesses over their mobile devices.

GoodData and ExactTarget Partner to Uncover Marketing Insights

New application delivers pre-built marketing dashboards for closed-loop insight.

Pardot Releases New Version of Its Marketing Solution

Winter 2012 product release includes an enhanced visual editor and form builder for creating email campaigns and landing pages.

Viewpoints

Meet Customers' Needs with an "Outside-In" Approach

With social CRM, the question is not if, but when.

Connect

Lessons from CRM Idol 2011

Takeaways any business can use.

Case Studies

Getting a Boost in Leads

AG Salesworks helps a software developer uncover more prospects.