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January 05, 2011

CRM Featured Articles
Americans Receive 7 Billion Survey Invitations Per Year
Of those, 2.6 billion are completed, according to Vovici research.
Teradata Acquires Aprimo
The company snatches the cloud-based integrated marketing software vendor for $525 million.
Magazine Features
Eye on the Customer
Are consumers comfortable with or creeped out by online data collection tactics?
Marketing Marauders or Consumer Counselors?
How companies can use online behavioral advertising to win customer confidence
Tackling Tech Complexity
Focus on innovation and improving the customer experience.

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