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September 29, 2010

CRM Featured News
Oracle CRM On Demand Turns 18
Oracle OpenWorld '10 — Day 2: The latest version of the company's software-as-a-service application adds modules for "best-in-class" marketing and business planning as well as a preview of CRM technologies to come.
Insight
Required Reading: Marketers, Start Your Engines
Customers can extend the reach of your marketing campaigns—but you have to know how to motivate them.
CRM on Twitter: September 2010
REAL ROI
Retired and Retried
A unit of Prudential Financial invests in Salesforce.com to revive a lethargic sales and customer retention program.
Viewpoints
The Emotional Path to Success
Moving beyond "on-message marketing."



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