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June 02, 2010

CRM Featured Articles

Sage Sells Solutions, Not Products

Sage Insights '10: Company executives convey Sage's commitment to customer experience and to uniting the brand's business solutions.

RightNow Makes a Big Move Into Mobility

RightNow Technologies announces the release of RightNow Mobile, increasing customer interaction via smartphones, tablets, game consoles, and GPS systems.

Viewpoints

The Technology Rules of CRM

Protect your position with your customers.

Reaching Customers Through the Cloud

The way products are designed, launched, and serviced will never be the same.

Insight

Required Reading: Funneling the Future

The flatter the world, the further the reach of the empowered customer. In his new book, Flip the Funnel, Joseph Jaffe explains how that may finally bring down silos once and for all.

Case Studies

Don't Fence Me In

A supplier of mesh and fencing materials learns the secret to corralling new customers: attracting them in the first place.