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April 28, 2010

Case Studies
Mail Model of the Year
U.S. Bank accrues savings by only pitching customers who aren't already likely to show interest.
CRM Featured Articles
The Social Customer Wants Authenticity — Unless You're Fake Steve Jobs, Of Course
SugarCon '10: Keynote speakers impart their wisdom to attendees, with the key message to become "a company like me" for every customer.
Secret of My Success
Saving Trees, One T-Shirt at a Time
Customers at Stanford University's student store no longer have to receive receipts.
Environmentalism Collides with Cost Reductions in the Contact Center
Telecommuting can save the world, but does it damage service?

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