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February 01, 2010

Case Studies
Cook, Clean, Watch, Buy
Video adds a new dimension to Electric Shopping's products and dramatically improves conversions
CRM Featured Articles
Demandbase Shines Up Its Stream Product
With real-time alerts and notifications, the lead generation solution provider helps users be even more proactive when it comes to Web site activity.
Passenger Opens Up
Online community provider extends its private network to Facebook and Twitter.
Information Wants to Be Disrupted
Information Industry Summit '10: Panelists share their secrets to shaking up the information industry.
Are You Smarter Than a Neuromarketer
Companies have always aimed for the customer's heart, but the head may make a better target.
Secret of My Success
A Social Strategy That's A-OK
OK Labs forgoes traditional marketing in favor of a community-based Web 2.0 approach.
Customer Care in the Age of the Smartphone
Don't let confusion around new devices undermine future opportunities.
The Next Generation of B2B Social Networking
Open doors with social selling.

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