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May 11, 2009

CRM Featured Articles

Oracle Gets Down to E-Business With 12.1 Release

The latest edition of E-Business Suite offers a medley of enhanced capabilities, from compensation incentives to supply chain management. Also, Oracle waives first-year Extended Support costs for some customers.

On-Demand Is In Demand within Gartner Magic Quadrant for Multichannel Campaign Management

Magic Quadrant for MCM '09: A tough economy calls for tough, but cheaper, solutions.

Magazine Features

In More Ways Than One

Companies recklessly adding new channels for service outreach risk damaging the customer experience.

Viewpoints

Executive Disconnect

Analyzing the gap between what executives promise and what their companies deliver.

Insight

Skittles: A Rainbow of Social Media Marketing

The candy brand integrates its messaging across Twitter, Flickr, Wikipedia, YouTube, Facebook, and elsewhere on the social graph.

Case Studies

I Want (and Get) My MTV!

Akamai Technologies needed to step up its Web-content delivery efforts on behalf of the music television network.