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CRM Magazine's eWeekly is written by the same award winning editorial staff who produce CRM magazine. The eWeekly delivers timely and original news, trends, and analysis not available anywhere else on the web. If you are challenged with driving your company’s customer relationship management efforts, CRM’s eWeekly is a must-read for you. Join 60,000 of your peers and subscribe today.

May 11, 2009

CRM Featured News
Low Costs Drive the Gartner Magic Quadrant for CRM Customer Service Contact Centers
Magic Quadrant for CRM Customer Service Contact Centers '09: Microsoft and Salesforce.com join Oracle as Leaders in the analyst firm's annual assessment.
Oracle Gets Down to E-Business With 12.1 Release
The latest edition of E-Business Suite offers a medley of enhanced capabilities, from compensation incentives to supply chain management. Also, Oracle waives first-year Extended Support costs for some customers.
On-Demand Is In Demand within Gartner Magic Quadrant for Multichannel Campaign Management
Magic Quadrant for MCM '09: A tough economy calls for tough, but cheaper, solutions.
Insight
Skittles: A Rainbow of Social Media Marketing
The candy brand integrates its messaging across Twitter, Flickr, Wikipedia, YouTube, Facebook, and elsewhere on the social graph.
Magazine Features
In More Ways Than One
Companies recklessly adding new channels for service outreach risk damaging the customer experience.
REAL ROI
I Want (and Get) My MTV!
Akamai Technologies needed to step up its Web-content delivery efforts on behalf of the music television network.
Viewpoints
Executive Disconnect
Analyzing the gap between what executives promise and what their companies deliver.



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