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July 16, 2008

Case Studies
Something for a Rainy Day
Better landing pages increase adoption of relevant weather-alert services.
CRM Featured Articles
Intridea 'Widgetizes' Customer Feedback
With CrowdSound, companies can put an ear to customer noise.
Who's Really Calling Your Contact Center?
ID Analytics' new authentication solution looks to break high-cost boundaries.
Magic Quadrant on Service Providers Provides a Boost for Accenture
Magic Quadrant '08: With calm but constant growth in the CRM service provider space, the largest firms still lead the way.
Required Reading: What's in a Tagline?
A change in your brand's tagline may end up damaging the brand itself.
Personalize the Message
Segmentation marketing must be individually relevant.

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