NOV 28-29, 2017 // Boston, MA
Renaissance Boston Waterfront Hotel
Marketing Technology Boot Camp 2017

The Conference

CRM magazine's new Marketing Technology Boot Camp provides practical information and teaches skills that hands-on digital marketers can put into practice as soon as they return to their offices.

This Boot Camp will cater to marketers wishing to sharpen their expertise, broaden their knowledge, and learn the latest best practices in applied digital marketing.

Co-located with the Gilbane Digital Content Conference, the Marketing Technology Boot Camp offers sessions to enhance practical skill sets for modern marketers and offers a wide range of digital marketing topics.

View the Marketing Technology Boot Camp 2017 Program

Tracks at Marketing Technology Boot Camp 2017

Marketing Strategies

Go from guerilla marketing on a small budget all the way through to crafting a world-class marketing operations team. Find out how to grow your marketing operations from start-up to world class in this track.

Technology Issues for Marketers

Here we zero in on the technology issues marketers face when trying to integrate systems, eliminate data silos, and create a single point of truth. Learn how to become a data driven marketing leader.

B2B Marketing Jump Start

Learn the basics of B2B marketing, from correctly attributing which activities are influencing revenue, to implementing account-based marketing best practices, to reaching and engaging C-Level decision makers.

Content Marketing Fundamentals

This track will teach you the fundaments of growing and scaling a content marketing operation. Hear tips and strategies for creating great content that accurately targets your customer personas.

Data for Marketers

A follow-up to Tuesday’s Technology Issues for Marketers, this track focuses on data issues that marketers need to master. Crafting content that is both compelling and targeted is easier when you’re guided by accurate data.

Marketing Mix

Wrapping up the conference is our Marketing Mix track, which delivers a mix of trends in marketing and advertising; video production tips and SEO tricks; a guide to audience monetization; and wisdom on sharpening your digital marketing focus.

Co-located Event at
Marketing Technology Boot Camp 2017

Gilbane Digital Content Conference

Well-designed content is the core ingredient of competitive digital experiences. And the accelerating pace of technology allows us to dramatically improve content creation, content management, content delivery, and ultimately the workplace and customer experience. But this is far from easy, and depending on your goals can require pulling together many components, including web content management / web experience management, new development frameworks, analytics, social media, and collaboration tools, as well as ecommerce, CRM, intranet, and other enterprise system integrations.

The Gilbane Digital Content Conference brings together content strategists and managers, marketers, technologists, IT and business executives, as well as external service providers to learn and share how to put the pieces of the puzzle together.