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Industry Whitepaper

The Value of Having Conversations: Using Social Media to Deepen Your Customer Relationships

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Destination CRM Podcast

Best Practices and Performance Measures for Innovative Customer Experience Management

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DEMOS, WEBCASTS & PODCASTS

Demo - Infor CRM Epiphany Interaction Advisor
Infor CRM Interaction Advisor fuels organic growth by driving lifetime customer loyalty and increased value at every customer touch point - without replacing existing systems.

Demo - Infor CRM Epiphany Outbound Marketing
Infor CRM Outbound Marketing helps companies reduce campaign cycles, allowing them to focus on the highest value campaigns and customers.

On Demand Webcast - Designing the Profitable Customer Experience
This Webcast will deliver actionable guidelines and procedures on how you can generate a competitive advantage through the identification of high value customer relationships, while simultaneously retaining lower value customers through lower-cost sales and service channels.

On Demand Webcast - Grow into New Profitable Markets with CRM Strategies for Manufacturers
This Webcast details today's trends in CRM and how Manufacturers are dealing with them.

destinationCRM.com Podcast - Best Practices and Performance Measures for Innovative Customer Experience Management
Right now, you're facing the prospects of increased customer defections, out-of-control pricing pressures, and the unprecedented challenges in product differentiation. Listen to this podcast and learn how to improve customer loyalty by creating timely, customer-centric marketing programs.

ASK THE EXPERT

My team has had enough of the "recession messaging" about how CRM can help companies during tough economic times.

It sounds as if everybody is saying the same thing. We’re ready to grow and get on with it. Where should we now focus our attention?

Tony Compton, Director CRM Product Marketing Infor, responds:

Focus your attention on how CRM can contribute to the agility of your business. No one stand-alone CRM product will hold the key to your true success; it’s all in the way you integrate your tools to craft solutions that match the business challenges you’ll face. The years ahead will introduce complex barriers to success that will require innovation, financial planning, technological savvy and leadership. It’s time to understand how CRM plays an essential role in your Product Lifecycle Management, Supply Chain Management, Performance Management and Workforce Optimization efforts. As we enter the new "Influence Economy" it will be critical to incorporate the "Voice of Your Customers" throughout your business planning cycles. Those firms that can establish an agile and flexible enterprise-wide framework capable of responding to market conditions driven by strong customer influences stand the best chance to become prosperous. CRM should be on the front-line of your efforts.

About Infor CRM Epiphany

Infor's market-leading suite of CRM software products provides organizations with a comprehensive offering for marketing, sales, service, and customer analytics. Infor CRM Epiphany powers the CRM operations of some of the world's leading companies, in key industries such as financial services, retail, hospitality, and telecommunications.

Infor CRM Epiphany helps organizations understand, anticipate and serve customer needs across all channels to increase sales and brand loyalty.

For more information, please visit www.infor.com/crm

Infor
13567 Morris Rd, Suite 4100
Alpharetta GA 30004 US
PH: 800-260 2640
FAX: 678-319 8682
Visit their Web site: http://www.infor.com/crm/

WHITE PAPERS & CASE STUDIES

The Value of Having Conversations:
Using Social Media to Deepen Your Customer Relationships

Face it: your business is not what you say it is — it's what your customers say it is. With more than 74% of the U.S. population engaged in using social media, companies are beginning to wake up to the fact that they need to understand this phenomenon and get into the conversation.

Written for the marketing executive, this paper provides a useful framework to begin to assess how an organization can engage in social media to build deeper relationships with its customers.

Continuous Customer Dialogues
Strategies for Growth and Loyalty in Multi-channel Customer-Oriented Organizations

The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints. This concept is discussed further in this white paper.

Seamless Customer Conversations
Driving Intelligent Interactions in the Contact Center

In today’s world of increased global competition, taking full advantage of each customer interaction has become a strategic imperative. And companies must focus on developing a contact center that drives effective, consistent customer interactions and builds long-term customer loyalty.

Infor Service for the contact center is a leading solution designed to help customer-oriented companies transform their contact centers into a strategic component of their overall business strategy.

The One-to-One Future: Are We There Yet?
Three Strategies for Accelerating the
Customer-Centric Journey

The short answer is “no.” We’re not there yet. The journey, however, is at a critical stage. It is more important than ever for companies to take a hard look at their customer strategy and the data that drives it.

Infor is listed in the following destinationCRM.com Topics Centers/Industries:

Analytics	Channel Management	Consumer Packaged Goods	Customer Service/Call Centers
Enterprise CRM	Financial Services/Banking	Healthcare	Insurance
Integration	Manufacturing/Automotive	Marketing Automation	Pharmaceuticals/Chemicals
Retail	Sales Automation	SMB/Mid-market CRM	Technology
Telecommunications	Transportation	Travel/Hospitality

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