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Vice President, CRM, Strategy and Insight
Wyndham Worldwide
Parsippany, US-NJ

Job description

Wyndham Destination Network is a pioneer in the sharing economy, offering travelers a place to feel at home no matter where their journey takes them. One of three hospitality business units of Wyndham Worldwide , we have been helping travelers vacation the way they want for more than 70 years, and with a network of more than 112,000 unique properties in more than 100 countries, the options are virtually endless.


From cottages and condos to castles and villas, we offer an unmatched network of professionally managed, unique vacation accommodations. Wyndham Destination Network’s trusted brands give travelers the peace-of-mind to vacation the way they want. Over the past 70 years, we’ve built our brands around a culture of service to positively impact our communities and the environment.


Our network of affiliated timeshare properties and vacation rental properties fall under more than a dozen brands including: Wyndham Vacation Rentals, RCI, Hoseasons, cottages.com, James Villa Holidays, The Registry Collection program, Landal GreenParks, and Novasol. Last year, these brands sent more than 13 million travelers on vacation.


Wyndham Destination Network (WDN) is seeking a high-energy, accomplished executive to be its global leader of CRM and personalization strategy. This newly created role will focus on building and leading a CRM Center of Excellence focused on current and emerging data and marketing practices that power best-in-class, personalized, ROI-driven direct marketing programs across all marketing channels.


Wyndham Destination Network is one of three Wyndham Worldwide (NYSE: WYN) business units, and is based in Parsippany, NJ. The ideal candidate possesses world-class data-driven marketing and analytical skills, is an accomplished strategist and technologist, and thrives on discovering new ways to use data to drive revenue. This position reports to the Senior Vice President, Global Marketing.


Job Responsibilities:


  • Leads our data-driven marketing strategy, including the end-state vision of how we use consumer data and insight to drive segmentation, channel strategy, targeting, messaging, and CRM. Provides leadership in these areas across all of our global regions.


  • Serves as the primary steward of all marketing infrastructure and technology, including our marketing data warehouse (MDW), campaign suite software (Salesforce Marketing Cloud, Alterian/SDL), digital marketing platform (also Salesforce Marketing Cloud), and relevant portions of our CRM platform (Salesforce Service Cloud).


  • Leads our CRM, strategy and consumer insight teams in order to “connect the dots’ between these three critical areas within the marketing organization.


  • Leads our CRM team consisting of associates dedicated to audience sizing, targeting, audience file creation, consumer data governance, and digital marketing operations.


  • Serves as primary marketing measurement and consumer insight leader within the marketing organization, using marketing performance data, behavioral analyses provided by our consumer analytics team, and market research (primary and secondary) to drive better marketing decisions and inform marketing strategy


  • Maintains constant dialog with the marketing leadership team and executive level management regarding marketing strategy, marketing performance, and overall CRM strategy


  • Builds strong, collaborative relationships with global marketing, channel sales, e-commerce, customer experience, product development/implementation, and finance leaders using a keen understand of global business culture and process


  • Helps to evaluate external products and services (technology-, software-, and service-oriented) that can be leveraged on behalf of the marketing teams globally. Creates and adheres to a technology roadmap that provides the marketing organization with the capabilities it needs to meet current and future challenges.


  • Directly supervises three Directors, while managing an overall organization consisting of over twenty five Associates.


Desired Skills and Experience

Basic Qualifications


  • Bachelor's degree required in Marketing or a related field.Masters degree strongly preferred.


  • 10+ years of Marketing, CRM or marketing strategy experience


  • 5+ years of recent CRM experience


  • 2+ years of global business and management experience required, including the direct supervision of global associates and a keen understanding of global business cultures


  • 5+ years of direct staff management experience, preferably with a large team


  • Working knowledge of Saleforce Marketing Cloud , Salesforce CRM, SAS, Unica and/or SDL, or other comparable marketing and analytical platforms


  • Excellent oral and written communication skills with the ability to address senior management, business and technical audiences


  • Strong initiative and entrepreneurial/innovative spirit with excellent partnering skills and a can-do attitude


  • Proven results-driven leader able to manage projects from conception to completion


  • Budgeting and expense control experience necessary


  • Ability to successfully collaborate and influence others in a flexible and dynamic environment


  • Some domestic and international travel may be required


Preferred Qualifications:


  • Leisure travel marketing experience


  • Membership marketing experience


  • Additional experience in managing agency relationships, relationships with marketing service providers, and data solution providers


  • Marketing operations experience


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