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CRM Magazine: July 2006
Magazine Features
Two new call centers offer bilingual agents, lower operating costs, and closer-to-home comfort to U.S. companies.
Devices and platforms and applications abound--here's what you need to pay attention to
Customer clarity is an analytical wand's wave away with new marketing automation apps.
 
Front Office
The Nicaraguan government is betting that U.S. companies will opt for educated, bilingual agents for an average wage of $2.35 per hour, which is even lower than India's average agent hourly wage.
 
Reality Check
CSO Insights' Sales Performance Optimization '06: Four essential facts about end-user performance and buy-in.
 
Customer Centricity
Avoid paying the price of oversimplified customer interactions.
 
The Tipping Point
Define and manage them in the organization so that their value is specifically differentiated.
 
Pint of View
Making business relationships warm and fuzzy.
 
Insight
Many vendors require customers to perform their own due diligence.
The software giant hopes to end the struggle with the development, management, and TCO of speech-enabled apps.
Overcommunication and spin can have the opposite of a marketer's intended effect.
As healthcare providers turn to electronic records, CRM finds its way into the practice.
CRM's Colin Beasty spoke with Rob Goffee and Gareth Jones about Why Should Anyone Want to Be Led by You? and how it relates to good CRM.
 
REAL ROI
"We were like, my God, that's the nirvana."
Microsoft partner IBIS wades in to help a financial services company with unmanageable sales leads.
Deploying a hosted solution helps a retailer with a diverse inventory monitor and train its seasonal staff.
Contact Networks teaches a VC to get in touch with its inner address book.
A credit union looks to incentive management to help cut back on all the paper.
 
Re:Tooling
Business Problem: Marketers are failing to drive revenue and market penetration from their current campaigns.
 

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