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A Nearshore Niche in Nicaragua
Two new call centers offer bilingual agents, lower operating costs, and closer-to-home comfort to U.S. companies.
Wireless: Hot or Not?
Devices and platforms and applications abound--here's what you need to pay attention to
Customer clarity is an analytical wand's wave away with new marketing automation apps.
The Nicaraguan government is betting that U.S. companies will opt for educated, bilingual agents for an average wage of $2.35 per hour, which is even lower than India's average agent hourly wage.
Demystifying CRM Adoption Rates
CSO Insights' Sales Performance Optimization '06:
Four essential facts about end-user performance and buy-in.
Avoid paying the price of oversimplified customer interactions.
The Tipping Point
Customer Segments Matter
Define and manage them in the organization so that their value is specifically differentiated.
Pint of View
My Pet Project
Making business relationships warm and fuzzy.
The ABCs of SLAs
Many vendors require customers to perform their own due diligence.
Microsoft Talks Pretty One Day
The software giant hopes to end the struggle with the development, management, and TCO of speech-enabled apps.
A Thousand Words Will Betray Consumer Trust
Overcommunication and spin can have the opposite of a marketer's intended effect.
Market Focus: Healthcare: CRM Says ''Ahhh...''
As healthcare providers turn to electronic records, CRM finds its way into the practice.
Required Reading: To Lead, Know Where to Go
's Colin Beasty spoke with Rob Goffee and Gareth Jones about
Why Should Anyone Want to Be Led by You?
and how it relates to good CRM.
IT Paradise: Integrating CRM with ERP
"We were like, my God, that's the nirvana."
Rescued at Sea
Microsoft partner IBIS wades in to help a financial services company with unmanageable sales leads.
Easy-on-the-Pocket QA for Seasonality
Deploying a hosted solution helps a retailer with a diverse inventory monitor and train its seasonal staff.
Overcoming a Bear of a Communications Gap
Contact Networks teaches a VC to get in touch with its inner address book.
Secret of My Success: Pay Dirt
A credit union looks to incentive management to help cut back on all the paper.
Jim Lazarz, director of sales compensation, CUNA Mutual Group, as told to Colin Beasty
Tech Solution: Marketing Campaign Optimization Tools
Business Problem: Marketers are failing to drive revenue and market penetration from their current campaigns.
Redefining the “M” in CRM
Terminus Unveils Account-Based Marketing Cloud for Salesforce.com
What Can Marketers Learn From the Presidential Campaign?
NUVIAD Launches NUVIAD Express
ConversationDriver Integrates with CRM Systems
Other Sites from
Database Trends and Applications
Faulkner Information Services
Smart Customer Service
Streaming Media Producer
Delivering Certainty Through In-Depth Analysis of Enterprise Technology, IT, Marketing & Media Trends
Coming August 30th: "Extreme Call Deflection: Utilizing your Digital Arsenal"
While the phone still remains the most popular safety net for customer service, it's not the consumer's first choice. Today, 64% of consumers begin their journeys online, and over 70% will seek live agent assistance if they can't get what they need done on the website. Register for this free webinar and you will learn how to deal with extreme call deflection.
Coming September 7th: "Outperform Through Analytics: Understand Your Business, Optimize Your Resources, Satisfy Your Customers"
Join this webinar and learn how Qlik helped HDFC see the whole story within its data, increase end-to-end understanding of its business, and better leverage resources, resulting in cost savings, reduced customer response times and improved satisfaction, and increased growth, making HDFC Life one of the top private life insurance providers in India.
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