CRM Magazine: July 2006
Magazine Features
A Nearshore Niche in Nicaragua
Two new call centers offer bilingual agents, lower operating costs, and closer-to-home comfort to U.S. companies.
Wireless: Hot or Not?
Devices and platforms and applications abound--here's what you need to pay attention to
Practical Presto!
Customer clarity is an analytical wand's wave away with new marketing automation apps.
 
Front Office
Why Nicaragua?
The Nicaraguan government is betting that U.S. companies will opt for educated, bilingual agents for an average wage of $2.35 per hour, which is even lower than India's average agent hourly wage.
 
Reality Check
Demystifying CRM Adoption Rates
CSO Insights' Sales Performance Optimization '06: Four essential facts about end-user performance and buy-in.
 
Customer Centricity
Embrace Complexity
Avoid paying the price of oversimplified customer interactions.
 
The Tipping Point
Customer Segments Matter
Define and manage them in the organization so that their value is specifically differentiated.
 
Pint of View
My Pet Project
Making business relationships warm and fuzzy.
 
Insight
The ABCs of SLAs
Many vendors require customers to perform their own due diligence.
Microsoft Talks Pretty One Day
The software giant hopes to end the struggle with the development, management, and TCO of speech-enabled apps.
A Thousand Words Will Betray Consumer Trust
Overcommunication and spin can have the opposite of a marketer's intended effect.
Market Focus: Healthcare: CRM Says ''Ahhh...''
As healthcare providers turn to electronic records, CRM finds its way into the practice.
Required Reading: To Lead, Know Where to Go
CRM's Colin Beasty spoke with Rob Goffee and Gareth Jones about Why Should Anyone Want to Be Led by You? and how it relates to good CRM.
 
REAL ROI
IT Paradise: Integrating CRM with ERP
"We were like, my God, that's the nirvana."
Rescued at Sea
Microsoft partner IBIS wades in to help a financial services company with unmanageable sales leads.
Easy-on-the-Pocket QA for Seasonality
Deploying a hosted solution helps a retailer with a diverse inventory monitor and train its seasonal staff.
Overcoming a Bear of a Communications Gap
Contact Networks teaches a VC to get in touch with its inner address book.
Secret of My Success: Pay Dirt
A credit union looks to incentive management to help cut back on all the paper.
 
Re:Tooling
Tech Solution: Marketing Campaign Optimization Tools
Business Problem: Marketers are failing to drive revenue and market penetration from their current campaigns.
 

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