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CRM Magazine: October 2005
Magazine Features
Influential leaders are those who pave the way for others to follow. They are often the first to market with a strong CRM product or strategy, are often the best at delivering a product or strategy, or have such industry clout that their actions reverberate widely in the market.
Our 2005 CRM Leader Awards pay homage to companies and individuals who have helped customer-centric companies build and maximize positive customer relationships.
It is impressive when CRM vendors promise business performance improvements never before possible, but it is more impressive when their products actually deliver on those promises. The CRM Elite awards showcase six companies that have achieved significant returns on their technology investments that have either met or surpassed their expectations.
The CRM industry over the course of the year grappled with well-publicized mergers and acquisitions, executive turnover, and product line restructuring. Still, the industry's impact--especially in the small and medium business markets--is growing more pervasive across industries and within organizations. With an eye on ROI, companies are benefiting from lower startup costs, shorter implementation times, ease of use, and more robust analytics, from both the on-demand (hosted) delivery model and on-premise solutions. Spearheading these developments are the 2005 CRM Market Leaders--read on to see how they are driving the market and how they stack up against the competition.
The CRM industry over the course of the year grappled with well-publicized mergers and acquisitions, executive turnover, and product line restructuring. Still, the industry's impact--especially in the small and medium business markets--is growing more pervasive across industries and within organizations. With an eye on ROI, companies are benefiting from lower startup costs, shorter implementation times, ease of use, and more robust analytics, from both the on-demand (hosted) delivery model and on-premise solutions. Spearheading these developments are the 2005 CRM Market Leaders--read on to see how they are driving the market and how they stack up against the competition.
The CRM industry over the course of the year grappled with well-publicized mergers and acquisitions, executive turnover, and product line restructuring. Still, the industry's impact--especially in the small and medium business markets--is growing more pervasive across industries and within organizations. With an eye on ROI, companies are benefiting from lower startup costs, shorter implementation times, ease of use, and more robust analytics, from both the on-demand (hosted) delivery model and on-premise solutions. Spearheading these developments are the 2005 CRM Market Leaders--read on to see how they are driving the market and how they stack up against the competition.
It is impressive when CRM vendors promise business performance improvements never before possible, but it is more impressive when their products actually deliver on those promises. The CRM Elite awards showcase six companies that have achieved significant returns on their technology investments that have either met or surpassed their expectations.
It is impressive when CRM vendors promise business performance improvements never before possible, but it is more impressive when their products actually deliver on those promises. The CRM Elite awards showcase six companies that have achieved significant returns on their technology investments that have either met or surpassed their expectations.
 
Front Office
There will likely come a time when not one, but all vendors in the large enterprise category offer a hosted solution.
 
Reality Check
More companies are turning to the Web for targeted marketing efforts.
 
Customer Centricity
It's hard to ignore the value of risk-averse pricing that IP-hosted call center solutions can bring to enterprises.
 
The Tipping Point
Create better products and more effective marketing campaigns at lower cost.
 
Pint of View
Spanning the globe to bring you freakish business reportage.
 
Insight
"You don't want to wait until next year to see what you should be changing."
PeopleSoft and J.D. Edwards customers discuss bright spots and concerns.
Industry experts provide guidance for considering and deploying speech technologies.
What do they know, and how do they find out?
Newsbriefs from some recent articles appearing on destinationCRM.com.
Unified customer databases are helping to boost the sport's renewed marketing efforts.
CRM magazine's Colin Beasty spoke with Dan Steinbock about his book, The Mobile Revolution Rings True.
 

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