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CRM Magazine: November 2001
Magazine Features
The steps to achieving customer focus--and increasing retention and satisfaction rates--are not as difficult as you may think.
The pro football league uses e-mail marketing to keep fans in the huddle.
The ability to tailor customer contact and offers in real time is the pinnacle of achievement for personalization. Are the technical hurdles simply too great to overcome?
After several holiday online shopping seasons that could only leave the Grinch smiling, e-tailers are finally getting serious about improving customer service.
 
Reality Check
Fishin' for ideas on a Minnesota lake.
 
REAL ROI
iMarket's marketplace gold solution delivers an enormous database of potential leads and the prospecting tools to mine them.
 
The Edge
Highlights from the International Call Center Management Conference and Exposition in Chicago.
When support wavers, the project is dead.
CRM news from around the industry.
Customer satisfaction surveys help auto repair shops improve service and gain profitable customers.
A sidebar to supplement CRM magazine's feature, "On Time, On Target"
A sidebar to supplement CRM magazine's feature "On Time, On Target"
 
Hot Prospects
A guide to the things you should consider and determine when choosing the optimal SFA tool for your company.
 
MarketWatch
A Bulletin Board of CRM Implementations
 
Movers & Shakers
For the CEO of Acxiom, the business software industry is just another race to be won.
The CEO of White Pajama champions hosted CRM.
 
Touching Base
 
In Closing
Bad experiences with your IVR system drive customers mad. Here's a checklist of dos and don'ts designed from a customer point of view.
 

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