CRM Magazine: November 2001
Magazine Features
The steps to achieving customer focus--and increasing retention and satisfaction rates--are not as difficult as you may think.
The pro football league uses e-mail marketing to keep fans in the huddle.
The ability to tailor customer contact and offers in real time is the pinnacle of achievement for personalization. Are the technical hurdles simply too great to overcome?
After several holiday online shopping seasons that could only leave the Grinch smiling, e-tailers are finally getting serious about improving customer service.
Reality Check
Fishin' for ideas on a Minnesota lake.
iMarket's marketplace gold solution delivers an enormous database of potential leads and the prospecting tools to mine them.

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