CRM Magazine: October 2010
Magazine Features
Proactive: Take the Initiative
Proactive CRM enables organizations to cut costs, minimize risk, protect their brand, and improve customer experiences.
How Can I Help You?
Proactive businesses that utilize chat technology to engage Web visitors are seeing higher conversion rates. So why aren't you?
Anybody's Bot
Virtual agents, deemed the new "concierge" of the Internet, help customers navigate through ever-increasing Web site complexities.
 
Front Office
Act or Be Acted Upon
Being more proactive is not merely a nice thought, it's essential.
 
Reality Check
A Quarter-Century in CRM
An industry veteran looks back at the lessons learned over the course of 25 years.
 
Customer Centricity
Buzz, Buzz, Buzz
Enough with the buzzwords and hype. Let's start doing.
 
The Tipping Point
Intimacy Issues
You can enhance customer intimacy in ways that didn't exist until very recently.
 
Pint of View
(Proactive) Service with a (Secret) Smile
If you feel like somebody's watching you, it just might be CRM in action
 
Insight
A Succession of Failures
Industry analysts explain how vendors and customers can avoid the communication errors that occur during CRM implementations.
A CRM Showdown in Times Square
Executives from four of the industry's top vendors share the same stage—but not the same views.
The Crash of Google Wave
The search-engine giant beaches its innovative collaboration engine.
Market Focus: Healthcare—A Healthy Dose of Social Media
One provider shows how to join consumers in social networks without compromising a secure relationship.
Required Reading: Slowing Down Your Social CRM
Relationship-building takes more than a tweet
CRM on Twitter: October 2010
 
REAL ROI
A Catalog of Contacts
With Unica's marketing software, Sears Holdings gains some newfound customer intelligence.
To Predict and Serve
Predictive analytics helps a police department make better use of limited resources.
A Healthy Dose of User Adoption
UnitedHealthcare overhauls its CRM program to embrace an on-demand solution that users will actually use.
 
Secret of My Success
Something Borrowed, Something Blogged
Marrying a variety of voice-of-the-customer approaches, David's Bridal tries measuring sentiment among social media-savvy brides.
 

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