Scott Hornstein
Scott Hornstein
Partner
B2P Partners
Author, lecturer and consultant, Scott Hornstein has worked with clients in all phases of marketing strategy, research and implementation. His customer relationship methodology emphasizes respect and trust in all forms of marketing, and promotes consensual relationships between marketers and their customers to maximize customer satisfaction, retention and lifetime value.
Clients include: Microsoft, IBM, HP, Acxiom, American Management Association, Association of National Advertisers, U.S. Office of Personnel Management, Direct Marketing Association, Global Knowledge, Golden Rule Insurance, Great Wolf Resorts, The Phoenician, Starwood Hotels and Resorts, Applied Biosystems, Franklin Covey, Merrill Lynch, PaperDirect, Productivity Point International and AT&T.
His articles and interviews have appeared internationally, on the CBC and in publications such as Brandweek, Adweek, Sales & Marketing Management, CRM, The DMA Insider, Direct, Relationship Marketing Report, Marketing Tools, DM News, Promo, Catalog Age, BtoB, Marketing Power, ManageSmarter, Multichannel Merchant, Training Growth Innovations, TrainingOutsourcing, Deliver, Internet Retailer and Business Marketing.
Scott is on the faculty of the Association of National Advertisers. He has also spoken for the AMA, the U.S. Office of Personnel Management, the National Center for Database Marketing, Direct Marketing Association regional, national and international conventions, Direct Marketing to Business and Inc. 500 conferences, CRMA, NYU, Fordham, Mercy, Pace and Connecticut State Universities.
Scott is co-author of the book, Opt-In Marketing. He is also a contributor to Integrated Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales, and Integrated Direct Marketing: Techniques and Strategies for Success.