April 9-11, 2018 | Renaissance Washington DC Hotel

Registration

Paul Greenberg

Paul Greenberg
Managing Principal
The 56 Group, LLC
& Author, CRM at the Speed of Light

Co-chairman of CRM Evolution, Paul Greenberg is founder & Managing Principal of The 56 Group, LLC, an advisory firm, focused on CRM and Social CRM strategic services. His book, CRM at the Speed of Light now in its 4th edition, is in 9 languages and been called “the bible of the CRM industry”. It has been used by more than 70 universities as a primary text. He has another book on customer engagement, The Commonwealth of Self-Interest: Customer Engagement, Business Benefit” coming out in 2018 (Harvard Business Press) Currently, Paul, often called the “Godfather of CRM”, sits on the Global Advisory Board of the SEAT Consortium as the only non-sports professional of a sports business professionals organization. Paul has been the EVP of the CRM Association, the Chairman of the University of Toronto’s Rotman School of Management CRM Centre of Excellence Board of Advisers, a Board of Advisors member of the Baylor University MBA Program for CRM majors, & co-chairman of Rutgers University’s CRM Research Center. Paul works both with customer-facing technology vendors and practitioners to craft go-to-market strategies, engagement programs, product development road maps, marketing/messaging & outreach among other things. Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years. He was elected to CRM magazine’s CRM Hall of Fame in 2010 – the first non-vendor related thought leader in its history. He also writes on customer-facing matters for CBS’s ZDNet high profile tech media property (blogs.zdnet.com/crm). 

CRM Evolution 2018

Tuesday, April 10, 2018

Keynote 8:00 a.m. - 8:45 a.m. Breakfast with the Influencers
4:30 p.m. - 5:15 p.m. B204: The Nitty Gritty of Customer Engagement: How to Actually Do It


CRM Evolution 2017

Tuesday, April 25, 2017

8:00 a.m. - 8:45 a.m. Breakfast with the Influencers
Keynote 9:00 a.m. - 10:00 a.m. Keynote: Customer Engagement: Business Imperative
2:45 p.m. - 3:30 p.m. Solution Sessions - Thunderhead

Wednesday, April 26, 2017

Keynote 11:45 a.m. - 12:30 p.m. Closing Keynote Panel: The Cutting Edge of Sports Fan Engagement

CRM Evolution 2016

Tuesday, May 24, 2016

8:00 a.m. - 8:45 a.m. SD1: Breakfast With the Influencers Panel
Keynote 12:30 p.m. - 1:45 p.m. KEYNOTE LUNCH: The Next Evolution in Customer Engagement


CRM Evolution 2015

Tuesday, August 18, 2015

8:00 a.m. - 8:45 a.m. SD1: Breakfast With the Influencers Panel
Keynote 12:30 p.m. - 1:45 p.m. Sponsored Keynote Luncheon: Intelligent Customer Engagement

Wednesday, August 19, 2015

8:00 a.m. - 8:45 a.m. SD2: What to Expect From the Internet of Things
10:00 a.m. - 10:45 a.m. A302: PANEL: The Science Behind the Art of Customer Engagement

CRM Evolution 2014

Tuesday, August 19, 2014

8:00 a.m. - 8:45 a.m. SD1: Breakfast With the Influencers Panel
Keynote 9:00 a.m. - 10:00 a.m. CRM Leader Panel: Evaluating the Landscape

Wednesday, August 20, 2014

Keynote 11:45 a.m. - 12:30 p.m. Learning From Sports
10:00 a.m. - 10:45 a.m. B302: VENDOR PANEL: Terms of Engagement
8:00 a.m. - 8:45 a.m. SD4: PANEL: Evolving Customer Experience

CRM Evolution 2013

Tuesday, August 20, 2013

8:00 a.m. - 8:45 a.m. SD2: Breakfast With the Influencers Panel
9:00 a.m. - 10:00 a.m. CRM Leader Panel - Social From Wow to Now

Wednesday, August 21, 2013

8:00 a.m. - 8:45 a.m. SD6: What to Expect From B-School Graduates
11:45 a.m. - 12:30 p.m. CRM in Sports

CRM Evolution 2012

Tuesday, August 14, 2012

8:00 a.m. - 8:45 a.m. SD2: Breakfast With the Influencers Panel
Keynote 9:00 a.m. - 10:00 a.m. CRM Leader Panel

Wednesday, August 15, 2012

Keynote 11:45 a.m. - 12:30 p.m. CRM in Baseball

CRM Evolution 2011

Tuesday, August 9, 2011

Keynote 9:00 a.m. - 10:00 a.m. KEYNOTE PANEL: Innovative Social Strategies

CRM Evolution 2010

Tuesday, August 3, 2010

Keynote 9:00 a.m. - 10:00 a.m. KEYNOTE PANEL: CRM Trends With Industry Leaders

Wednesday, August 4, 2010

11:45 a.m. - 12:30 p.m. CLOSING PANEL: CRM and Social CRM— Bringing It All Together

CRM Evolution 2009

Monday, August 24 2009

Keynote 9:00 a.m. - 10:00 a.m. Opening Keynote: The Voice of the Customer

Tuesday, August 25 2009

5:15 p.m. - 5:30 p.m. CRM Playaz

Wednesday, August 26 2009

Keynote 11:45 a.m. - 12:30 p.m. Closing Keynote Panel: Web 2.0 Meets CRM. What Happened?

Co-Located With