April 9-11, 2018 | Renaissance Washington DC Hotel

Registration

Brooke Niemiec

Brooke Niemiec
Chief Marketing Officer
Elicit

Brooke is a tenured marketing and strategy executive with deep-rooted curiosity about customer behavior that translates insights into meaningful improvements to the customer experience. Working directly with senior executives, Brooke creates business strategies that align customer and company goals, and has built a research capability that integrates with data science to paint a more complete picture of customer needs. For most of her two-decade career, Brooke has represented the voice of the customer for Fortune 100 companies (including Boeing, Disney, and JCPenney), and she has marketing strategy experience across the retail, beauty, travel and entertainment, technology, software, and healthcare industries.

 

Brooke earned her MBA at the University of Southern California. An avid people watcher and question asker, Brooke has been published in Fast Company, CMO.com, Chief Marketer, Direct Marketing News, and CRM Magazine. She was recently named a member of the Direct Marketing News Hall of Femme, and co-authored a book called Geek Nerd Suit that outlines how a successful partnership across technology, analytics, and strategy is required to transform customer experiences. Brooke lives in Los Angeles with her husband and two daughters. Besides her primary hobby of writing, Brooke spends a healthy amount of time trying to create the perfect baked goods, much to her family's delight. 

 

 

CRM Evolution 2018

Wednesday, April 11, 2018

9:00 a.m. - 9:45 a.m. A301: Geek Nerd Suit: The Keys to Customer-Centricity Success

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