Jordan Brown — Senior Digital Marketing Strategist at Nerdery — helps humanize the relationships between brands and consumers at scale. She focuses her efforts on finding ways to create value that moves a consumer from a digital handshake to a lifelong friend. She does this through an operational approach and an integrated marketing strategy that aligns with the customer journey, integrated systems and marketing automation across multiple channels. She builds the relationship around intelligent data capture and customer segmentation to drive engagement and conversion. She has worked with both small and large B2C and B2B companies to understand the importance of data governance and the value of creating a single view of the consumer to drive stronger and more actionable end results.