April 9-11, 2018 | Renaissance Washington DC Hotel

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CRM Evolution 2018 Presentations

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Monday, April 9, 2018

Opening Keynote: Designing Customer Experiences that Matter to a New Generation of Accidental Narcissists
Keynote: Could Millennials Be Your Contact Center’s Secret Weapon?
Proving the Productivity Impact of CRM
Rebecca Lynn Wettemann - A101_Wettemann.pdf
Top Tips for Selecting a CRM Solution
Chris Caputo - A102_Caputo.pptx
Keynote Lunch: From Onboarding to ‘Onbotting’: How Different Is a Bot From an Employee?
The Future of CX: Infinite Ambient Orchestration
R "Ray" Wang - A103_Wang.pdf
Data: When You Have the Right Data, Too Much Is Never Enough
Edward M Garry - 1500_Garry.pptx
Successfully Converting CRM to CEM
Thomas Wieberneit - A104_Wieberneit.pdf
Digital Transformation: Myths & Realities
Ginger Conlon - B101_Conlon.pdf
Blockchain & the CMO: The Next Era of Marketing
Jeremy Epstein - B102_Epstein.pdf
Keynote Lunch: From Onboarding to ‘Onbotting’: How Different Is a Bot From an Employee?
The Power of Personalization: Leveraging Data-Driven Insights to Strengthen Customer Relationships
Brian Border - B103_Border.pptx
The Post-Digital Persona & the New Reality of Marketing
Executive Bootcamp, Part 1: Engaged Customer Strategy— Your Road Map to Success in 2030
Barton J Goldenberg - C101_Goldenberg.pdf
Executive Bootcamp, Part 2: The Central Role of CRM in an Engaged Customer Strategy
Barton J Goldenberg - C102_Goldenberg.pdf
Keynote Lunch: From Onboarding to ‘Onbotting’: How Different Is a Bot From an Employee?
Who's Coaching the Sales Coach?
Crush Your Pipeline: AI-Enhanced Sales
Michael Fauscette - C104_Fauscette.pdf

Tuesday, April 10, 2018

Breakfast with the Influencers
Keynote
Customer Engagement in the Voice-First Era
The Intelligent Assistance Landscape: Bots, Virtual Agents, & Intelligent Assistants
Keynote Lunch - Voice & AI: Bringing Digital Transformation to the Masses
Best Practices for CRM Buy-In
Danny Estrada - A203_Estrada.pptx
Solution Sessions
Break in the Customer Solutions Showcase
People-Centered Internet: It's About Time
Mei Lin Fung - A204_Fung.pptx
Reality Isn’t What It Used to Be & Neither Is CRM
Organizational Transformation Toward Customer Engagement
Monique Jansen - B202_Jansen.pdf
Keynote Lunch - Voice & AI: Bringing Digital Transformation to the Masses
Creating Super Fans in the NBA
Solution Session
Break in the Customer Solutions Showcase
The Nitty Gritty of Customer Engagement: How to Actually Do It
Paul Greenberg - B204_Greenberg.pptx
How SMBs Are Using Technology to Keep Up With Today’s Customers
Laurie McCabe - C201_McCabe.pptx
Which Technology Will Be Most Disruptive to CRM by 2020? The Vendors Weigh In
Keynote Lunch - Voice & AI: Bringing Digital Transformation to the Masses
From Operations to Intelligence: The Continued Evolution of Marketing, Sales, & Customer Technologies
Break in the Customer Solutions Showcase
Talent & Organizational Design Considerations for the Engagement Economy
Debbie Qaqish - C204_Qaqish.pptx

Wednesday, April 11, 2018

Continental Breakfast
Geek Nerd Suit: The Keys to Customer-Centricity Success
Customer Data Platforms for Business Marketing
David Raab - A302_Raab.pptx
Authenticity in the Age of Artificial Intelligence
Samantha Stone - B301_Stone.pdf
Optimizing Personalized Customer Email Messaging: CRM Lessons Learned From the Biggest Brands to Boost Email Engagement
PANEL: What You Need to Know About GDPR If You Do Business in Europe
Secrets of CRM Success—Going Beyond Technology to Maximize Results With People & Process
How Professional Sports Teams Are Leveraging Customer Engagement to Create Fans for Life
Planning for CRM Success
Using Automation to Create Ultra-Personalized Experiences

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