CRM Evolution 2015 Final Program

Join us at the Marriott Marquis as we continue to explore the many ways CRM can improve the way you do business.

Sunrise Sessions
Tuesday, August 18, 2015
8:00 a.m. - 8:45 a.m.
MODERATOR: Paul Greenberg, Managing Principal - The 56 Group, LLC & Author, CRM at the Speed of Light
Michael Fauscette, Chief Research Officer - G2 Crowd
Marshall F. Lager, Managing Principal - Third Idea Consulting
Brent Leary, Partner - CRM Essentials
Kate Leggett, VP and Prinicpal Analyst - Forrester Research
Denis Pombriant, Managing Principal - Beagle Research Group, LLC CRM Magazine Columnist
Brian Vellmure, Principal/Founder - Innovantage LLC
R "Ray" Wang, Founder and Principal Analyst - Constellation Research, Inc. CRM Magazine Advisory Board, Harvard Business Press Best Selling Author, Harvard Business Review Contributor, Investor in Altimeter Group

The world of CRM and customer experience has not only changed dramatically, it has escalated in its importance at businesses. Join four CRM influencers for coffee and breakfast in an informal panel, moderated by conference chair Paul Greenberg, to find out what’s going on in the world of CRM. What is its future? Be ready with your questions, and they’ll be ready to answer.

Wednesday, August 19, 2015
8:00 a.m. - 8:45 a.m.
MODERATOR: Paul Greenberg, Managing Principal - The 56 Group, LLC & Author, CRM at the Speed of Light
Ahmed Bouzid, Co-founder & President - The Ubiquitous Voice Society
Charlie Isaacs, CTO for The Internet of Things - salesforce
Ian Jacobs, Globally - Forrester Research
Martin Schneider, Head Evangelist - SugarCRM

The Internet of Things, a world of interconnected applications and devices that allows us to increase our productivity, is maybe the hottest topic in the world of business. But is it truly valuable or just hype? What exactly is it? Are there any benefits? What will the world look like when we have a fully connected network? The panel, recognized experts in cutting edge technologies, will fill you in on what you can expect and how you can benefit.

8:00 a.m. - 8:45 a.m.
MODERATOR: Mike Fraietta, Senior Social Business Strategist - Social Edge Consulting
Dave Roman, Group Manager, Social Customer Support and Services - HP
Lauren Vargas, Director of Social Media and Community Strategy, Enterprise Marketing - Aetna
Alan Berkson, Director of Community Outreach - Freshdesk

There is no longer any doubt about the need for communities in business. The only issue is what needs to be done to get those communities set up to have optimal interactions going on between customers and between the company and customer. What kinds of communities exist? What does each one do? How do you derive benefits from the interactions? What does the future look like? This distinguished panel of industry leaders answers these questions and more.

8:00 a.m. - 8:45 a.m.
Paul Harney, Independent Sales Process Consultant

Customers are more knowledgeable and demanding than ever. Studies show that sourcing organizations have 60% of the information they need to make a decision before the first sales call. Customers are equipped to negotiate, driving down pricing and demanding increased service levels. For vendors, this means less profitable deals. Learn to create a customized pricing and negotiation strategy for any major opportunity. This session discusses the importance of integrating pricing and negotiation into a single strategy, the differences between new business and renewals, the process of creating and implementing a targeted pricing and negotiation strategy, and successful real-world examples.

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Co-located with:
Customer Service Experience

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