Articles: Big Data CRM
As today's digital consumers bounce from screen to screen, here are three objectives for companies looking to successfully deploy a customer experience solution.
Thanks to the vendor's Big Data process mining analytics, the telecom giant's business operations get more transparent, and leaner
The roles of purpose and emotion join some usual suspects (mobile and self-service).
Crimson Hexagon has expanded its partnership with Twitter to scale social insights across enterprises and advance big data analytics.
Industry authorities underscore the AI imperative.
Upgraded Java and .NET SDKs help app developers integrate analytics and data across the enterprise.
Fuel Discovery blends data from a variety of sources and uncovers correlations.
Contact Zone is a customer data management platform combining data integration and quality management tools.
Solution updates offer greater flexibility, expanded data integration, and better reporting.
Lattice's Predictive Insights Platform is now fueled by Dun & Bradstreet data for creating targeted campaigns
The latest version of Pyze's flagship platform brings advanced capabilities for cross-app aggregation, third party integrations, and personalization.
Audience Insights is an account-based marketing personalization solution from the two vendors.
The data integration software connects with tag auditing to help users assess and improve campaign performance.
UX Performance Center uses artificial intelligence and advanced algorithms to provide recommendations in real time for optimizing customer journeys.
Pivot performs deep campaign analysis for mobile marketing performance.
At IBM's Chairman's Address, executives urge companies to get ready for "the next era of business."
Lotame Onboarding is based on LiveRamp's IdentityLink technology.
The latest version of Consumer Insights Platform empowers retailers and suppliers to transform loyalty program data into actionable insight.
Advertisers can now use Kantar Shopcom's database of 300 million U.S. customers for targeting across the marketing ecosystem.
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Companies: Big Data CRM
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