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Articles: Big Data CRM
Smartphone-wielding customers are reshaping the shopping experience, both online and in-store.
Acxiom is working with 4INFO to deliver location-based segments for digital campaigns.
Speakers discussed the importance of using data and artificial intelligence to create exceptional customer experiences.
InsiteAnalytics for eCommerce helps provide B2B sellers with data from a wide variety of sources.
New tools streamline data loading, visualization, and the scheduling and sharing of analytics.
Long an elusive goal, the concept of one-to-one marketing is becoming both more attainable and more critical to a business's long-term success. To get there, here are three obstacles to overcome.
Oracle Validated Integration offers Oracle customers access to clean, accurate address and contact data.
To enable better strategic decisions, marketing executives have to drive a data-centric mentality throughout the organization. Here's how.
Vainu's data platform is now linked to the Salesforce Sales Cloud to keep prospect information current.
The data-as-a-service solution looks to enable marketing and sales professionals to reach prospects more easily and efficiently.
Experts emphasize that advanced technology is a tool for getting closer to the customer.
Rich data subscriptions, data add-ons, and enhanced security round out the new offerings to help companies complete customer identity resolution.
Technology and brand enhancements focus on ease of use, flexibility, and scalability.
New integrations across Adobe Experience Cloud and Microsoft Dynamics 365 advance sales and marketing operations.
Real-time data quality operations in your CRM system provide a clearer view of customers for all stakeholders.
The latest version of the company's Data Orchestration Platform features new capabilities for GDPR compliance.
DataFox's company intelligence now resides natively in Salesforce.com.
With consumers now in control of the conversation, businesses must start approaching the customer as a lifelong relationship that needs to be nurtured.
The integration aims to help companies unite online and offline customer data and feedback for a more complete view of their customers.
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