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Articles: Big Data CRM
Paving the way for success throughout all areas of CRM, our finalists and winners in 10 categories exhibited strategies and innovation this year that put them at the top of their game.
87 percent of survey respondents state their information is not adequately protected.
Companies must connect communication channels, shrink big data, and create emotionally charged experiences.
Create a competitive advantage by looking at data through a broader lens.
The Experian Marketing Suite enables brands to create and deliver authentic customer experiences across all interaction points.
IBM and Apple will collaborate on a number of industry-specific mobile applications and bring more Apple iOS devices to the business world.
The companies will collaborate on making structured and unstructured databases more accessible.
With cloud platforms becoming increasingly complex. companies should strive for greater interconnectivity.
Today's large retailers are connecting with customers in new ways.
As new channels emerge, context-based marketing plays a crucial role.
Integrated technologies hold great promise for the future of CRM.
Data Health Scorecard and AddressFinder help small and growing nonprofits harness the power of data.
Strategies for gaining a competitive edge.
It's not what you have, but how you use it.
Add essential insight to contact center and back-office operations.
Tips for capitalizing on a treasure trove of information.
Predictive marketing platform helps retail marketers ensure accurate data on millions of customers.
Bottlenose NerveCenter creates a virtual analyst in the cloud for real-time trends affecting customer brands.
New alliance aims to provide enhanced data analytics for real-time decision making.
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