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Articles: Big Data CRM
Melissa Direct helps marketers with list hygiene, data appends, Sales Leads, and mailing software.
New Spanning Backup for Salesforce simplifies data and metadata restoration of Salesforce documents.
Scribe users can now streamline business intelligence, analytics data, reporting, and backup.
DataFox offers a data-focused approach to account-based sales and marketing.
EverString Data Platform combines machine learning, artificial intelligence, and human data curation to provide company intelligence.
The customer data platform's new Group DNA and OneAnalytics will help companies deliver more relevant customer experiences.
All parts of your business understand the importance of data, so now everyone—from IT to sales and marketing to customer service—should take responsibility for it.
Here's how technology's continuing evolution (mobile, AI, the IoT) will impact CRM systems in the coming year and beyond.
The new capabilities use machine learning and AI to drive personalization.
Companies worldwide—and marketers in particular—need to prepare for the regulation, which takes full effect in May.
Marketing and service teams know where customers came from, but do your salespeople?
Your company can either navigate the digital deluge, or be swamped by it.
A marketing program is only as good as the data that feeds it. Here's how to optimize data use.
Under the expansion, RedPoint users get access to a continuous flow of third-party audience enhancement data via Acxiom's AbiliTec solution.
The union is designed to enable customers to accelerate preference-data and application integration ahead of the EU's GDPR.
Lexalytics' AI Assembler developer platform will help users build natural language processing apps.
The new tool aims to help organizations harness massive amounts of data from a wide range of customer touch points to create a unified customer profile.
By failing to keep customer and prospect records up to date, you could be throwing money away
To execute successful digital transformations, companies must measure and assess information in new ways.
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