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Articles: Big Data CRM
The pricing optimization platform will give B2B users more control over price fluctuation.
Consider digital commerce an opportunity, not an obstacle.
The platform uses real big data insights to make cross-sell/upsell recommendations.
Partnership brings together Lattice's predictive analysis with Profound's business intelligence to help companies better predict buying patterns.
Three tips for reaping the most from your CRM investment.
Data scientists launch PerfectLeads, a tool for identifying business prospects using artificial intelligence and big data.
Focus on relevancy to build loyalty and authenticity.
What are vendors leaving out of the conversation?
The two firms will partner to deliver PaaS business intelligence and big data analytics solution for Amazon Web Services.
New SDK enables companies to quickly parse unstructured texts and better understand their customers' needs.
Webtrends' data exploration application is now available to new clients.
The application enables content marketers to take a data-driven approach.
Listening to your gut instinct is no longer enough.
Updates to Salesforce.com's mobile-first analytics platform make it easier for the average user to customize and share growing amounts of unstructured data.
Big data apps, powered by the Teradata Aster AppCenter, simplify, accelerate, and extend the use of big data analytics.
Attivio 4.3 helps firms build, deploy, and manage highly strategic search and analytics applications.
The technology is maturing to handle the influx of data from mobile devices and the Internet of Things.
Five steps for improving your data quality.
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