Articles: Big Data CRM
Know your prospect before you pick up the phone.
Ignoring the warning signs could put your data at risk.
Real-time data-analysis tools give sales the insight to sell to SMBs.
Brands must use data responsibly and strive to deliver highly personalized experiences. (Originally appeared on DestinationCRM.com)
We ask the experts where the industry is headed in the new year.
Despite slow early adoption, the big data behemoth is here to stay.
To truly know your customer, consider his personality traits.
The deal allows Zignal to include LexisNexis news content in its analytics and business intelligence offerings.
HG Data's partnership enhances Leadspace's ability to generate laser-like sales and marketing targeting at the company and contact levels.
The partnership enables organizations to better segment and target contributors.
Logi Info is integrated with Teradata's massive database capabilities.
Logi Info connects directly with Red Hat JBoss Data Virtualization to help organizations extract business value from disparate data sources.
Big data, machine learning, and cognitive science technologies help companies personalize mobile, online, and smart TV ads on the fly.
Real-time classification of social data into half a million topics moves the industry beyond keyword- based analysis.
IBM's cognitive computing platform and social community is now available in beta.
Five steps to put marketers on the right path.
HP has extended it Haven big data analytics throughout its software portfolio.
With the SAP Lumira Edge edition, SMBs can perform data visualization too.
Data may be more accessible, but is easy access worth the price?
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