Articles: Big Data CRM
Smartphone-wielding customers are reshaping the shopping experience, both online and in-store.
Oracle Validated Integration offers Oracle customers access to clean, accurate address and contact data.
To enable better strategic decisions, marketing executives have to drive a data-centric mentality throughout the organization. Here's how.
Vainu's data platform is now linked to the Salesforce Sales Cloud to keep prospect information current.
The data-as-a-service solution looks to enable marketing and sales professionals to reach prospects more easily and efficiently.
Experts emphasize that advanced technology is a tool for getting closer to the customer.
Rich data subscriptions, data add-ons, and enhanced security round out the new offerings to help companies complete customer identity resolution.
Technology and brand enhancements focus on ease of use, flexibility, and scalability.
New integrations across Adobe Experience Cloud and Microsoft Dynamics 365 advance sales and marketing operations.
Real-time data quality operations in your CRM system provides a clearer view of customers for all stakeholders.
The latest version of the company's Data Orchestration Platform features new capabilities for GDPR compliance.
DataFox's company intelligence now resides natively in Salesforce.com.
With consumers now in control of the conversation, businesses must start approaching the customer as a lifelong relationship that needs to be nurtured.
The integration aims to help companies unite online and offline customer data and feedback for a more complete view of their customers.
The upgrades aim to help companies tailor their shopping experiences to customer demands.
Organizational buy-in and journey analytics are crucial, as is this step: having a meaningful conversation with the customer.
The ever expanding role of data and technology has made the marketer's job bigger, more challenging, and potentially more rewarding.
At its annual user conference, Oracle announces new AI tools for its Adaptive Intelligent Apps and Intelligent Bot solutions.
The clock is ticking for companies that have been unwilling to embrace change
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Companies: Big Data CRM
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