Articles: Mobile
Apple plans to follow Google and Facebook with paid ads in the App Store to increase downloads.
Conversable has released an enterprise SaaS patform for creating, delivering, and managing automated responses on messaging platforms.
Support for Google's new open beacon format helps mobile marketers reach more consumers.
Market Force's Eyes:On is a mobile app that helps mystery shoppers find and complete assignments on the go.
The partnership between Bombora and Sales Inside will expand the install-based technology data available to marketers.
Adestra's Email Editor optimizes content for mobile devices.
The Tapjoy and ironSource partnership will combine user-level segmentation and predictive analytics with mobile ad mediation.
Only 3 percent of all companies can start a customer interaction on one channel and seamlessly move to another channel, while still maintaining all the context of the previous interactions. (Featured on SmartCustomerService.com.)
Shortcut Media launches an artificial intelligence-powered mobile app grwoth engine for mobile app marketing.
LogMeIn expands omnichannel customer engagement with BoldChat 10.0. (Featured on SmartCustomerService.com.)
Acumen Solutions leverages Salesforce.com's cloud, mobile, social, IoT, and data science technologies to accelerate business transformation for retailers.
With Zendesk SMS, companies can send and receive text messages through Zendesk. (Featured on SmartCustomerService.com.)
Companies can now serve customers through the WeChat global messaging service.
Marketers can now integrate text messaging, mobile wallet marketing, and mobile wallet advertising into Marketo campaigns.
The market for mobile marketing software is expected to hit $98.85 billion by 2021, MarketsandMarkets' research finds.
Verint's Enterprise Feedback Management now enables users to embed surveys directly into existing mobile applications and IoT devices.
The partnership between Tapjoy and Rubicon Project brings opt-in mobile video and gaming app inventory to programmatic buyers.
The deal to acquire DigitalMailer adds to Doxim's financial services client roster.
Capture is a field data collection tool for retailers and merchandisers.
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Companies: Mobile
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