Articles: Mobile
The platform will be integrated into Teradata's Integrated Marketing Cloud.
Physical stores might not be disappearing anytime soon, but their existence depends on smart digital strategies.
Mobile marketers will be able to leverage adaptiv.io's rules engine within Apsalar's mobile measurement platform to send their user data to third parties.
Mobile needs work, but retailers are accommodating smooth transitions from physical to digital shopping.
The partnership leads to a click-to-call banking app for kiosks and ATMs.
Cybersecurity, social media, and mobile commerce will be major themes in 2015.
Many retailers aren't buying into the newest mobile wallet solution.
Studies point to a decline in mobile app usage among smartphone owners.
Interactive game drives engagement—and sales—for the companies' cobranded DVD.
Customers' app journeys hold the key to new opportunities.
Today's innovations are only the beginning.
We ask the experts where the industry is headed in the new year.
In-person payments have the most growth potential.
The ChoiceView mobile app for visual IVR now supports iPhone 6 and iPhone 6 Plus.
The loyalty platform provider makes its solutions available to more customers through NCR's Cloud Connect.
Emulate the in-store experience with e-commerce tools.
Through its proprietary predictive algorithms, YouAppi delivers customers predicted to generate the highest post-conversion lifetime value.
Early adopters of the industry-specific apps include Citibank, Air Canada, and Sprint.
Mailify, already a household name in Europe, offers responsive email campaign design, cloud sync, A/B testing, and more.
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Companies: Mobile
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