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Articles: Mobile
Data Directory helps companies create more connected customer experiences through partnerships with more data providers.
New features increase productivity and business efficiency by routing manual actions.
Insights and reporting allow companies to measure real-world ROI from mobile marketing campaigns.
The acquisition brings together mobile media and location intelligence.
Vertical Video Takeover and Vertical Video Reveal allow publishers to create new video ad inventory for today's mobile user.
Glassbox's Digital Experience Performance Analytics (DEPA) solution offers precise measurement of customer experiences in digital channels.
Tenjin enhanced its platform with mobile analytics, attribution and ad network data aggregation for tracking, analyzing, and optimizing app marketing campaigns.
The integration connects Facebook's 900 Million users to their own virtual assistants.
Verint adds geolocation capabilities to its Enterprise Feedback Management (EFM) solution.
Expandable Teaser Ads entice consumers with teasers that animate above content and expand when initiated.
With MobileDeck, customers can be notified when companies add content to their mobile apps.
Haptic Ad Service enables companies to add touch effects to mobile video ads.
Neustar Fraud Detection provides a single view of identity for risk, fraud, compliance, and customer acquisition. (Featured on SmartCustomerService.com.)
Evergage for Mobile Apps now supports Android and in-app messaging to advance real-time marketing personalization.
New integration provides marketers a real-time view through conversions for inbound calls.
Geofilters help multilocation retailers to engage and grow their Millennial and mobile customer bases.
Better Ad Network.com has tapped Gravy Analytics to expand client ad revenue and deliver granular analytics through mobile advertising and social WiFi.
Visual IQ bolsters cross-device attribution measurement through a partnership with Facebook's Atlas.
AppsFlyer DeviceRank provides device-level security to protect mobile marketers from app install and ad engagement fraud.
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