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Articles: Social CRM
In a space this new there's nowhere to go but up.
Despite unveiling three reports on social software, some in the industry question whether the research giant has done justice to a still-exploding sector.
Moving beyond "on-message marketing."
Whether your strategy is operational excellence, product innovation, or customer intimacy, CRM is essential to achieve customer satisfaction. So how do you choose?
You don't want social CRM. You want integrated customer intelligence.
With its latest launch, the social solution provider brings forward new reporting dashboards, mobile applications, and social network interoperability.
An Accenture in-depth survey reveals that while customer service investments in the two industries may be up, consumers remain less than thrilled with their experiences.
Mark Zuckerberg, cofounder and CEO, Facebook
A standout in the vast arc of social listening, Radian6 allows users to take a first step toward engagement
Magic Quadrant for Externally Facing Social Software '10: The research firm's third social report says the EFSS market is "young but developing quickly." "Expect social CRM to split into several [markets] as the technologies mature," says one report author.
Bazaarvoice releases a product geared toward helping businesses drive customers from social networks to brand Web sites.
The socially evolved ECM player expands its social media and productivity services, adding a no-cost microblogging tool to its offerings.
A single response is no longer sufficient, says Engage! author Brian Solis.
Join us in in congratulating the vendors leading the marketplace across 10 categories; eight Rising Stars making their presence felt; eight Influential Leaders inside and outside CRM; a long-overdue induction into the CRM Hall of Fame; and, best of all, four companies using CRM to connect with their customers.
CRM Evolution '10: Your one-stop shop for all the links, coverage, and blogposts of this year's conference by the staff of CRM magazine and from around the Web.
CRM Evolution '10 — Day 3: Four executives, from four vendors of social media platforms, provide (at least) four answers.
CRM Evolution '10 — Day 3: Companies are eager to make their presence known on the social Web, but they must remember to look before they leap.
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