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Articles: Social CRM
The communications and networking giant's new Cisco SocialMiner promises ways to increase customer interactions through social media.
The Social CRM player rolls out a fully integrated suite of social tools, complete with commerce, support, and brand-awareness-specific offerings.
American Customer Satisfaction Index E-Business Report '10: FoxNews.com and Google take top honors, while popular social networking sites leave members wanting more.
Digital Marketing Practices and Trends Report '10: A new report offers insight into direct marketing strategies for digital and traditional media.
Marrying a variety of voice-of-the-customer approaches, David's Bridal tries measuring sentiment among social media-savvy brides.
Virtual agents, deemed the new "concierge" of the Internet, help customers navigate through ever-increasing Web site complexities.
Proactive CRM enables organizations to cut costs, minimize risk, protect their brand, and improve customer experiences.
Relationship-building takes more than a tweet
One provider shows how to join consumers in social networks without compromising a secure relationship.
Proactive businesses that utilize chat technology to engage Web visitors are seeing higher conversion rates. So why aren't you?
Alterian hopes to capitalize on Asian-language sentiment analysis with its acquisition of Intrepid social media analytics.
Knowledge-based technologies are now essential to the customer experience.
We're facing a period of significant change — and measuring the impact of change is what CRM does best.
A study by Performics and ROI Research indicates that customers are talking all across the social Web — about brands in verticals ranging from automotive to travel.
SocialcastReach, the latest update to the company's collaboration platform, extends the collaboration effort to other enterprise applications.
The Alcatel-Lucent Genesys Social Media Strategy provides enterprises with a more expansive way to monitor customer activity across social networks.
Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign?
Location-Based Marketing Summit '10 — Day Two: An executive reveals the cable sports network's current and future location-based strategies.
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