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Articles: Social CRM
NCR introduces a consumer preference management solution that allows retail marketers to offer more personalized, consistent communications and deliver a converged retailing experience to shoppers.
The solution will help support an upcoming capital campaign and will connect numerous departments across the university to achieve holistic view of constituents.
A pet product retailer dramatically increases average order value by empowering its customers
Sonos shoots for perfect pitch with its social media and self-service support capabilities
J&P Cycles accrues more than 28,000 Facebook fans in less than a year with RightNow for Facebook
Social networks and peer communities are changing how products are sold
Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects
Mobile service is finally catching on with consumers of all ages—but not everyone is embracing the same methods
What Google Instant means for the future of search engine optimization
The coauthors of Empowered underscore a new-found source of corporate strength.
A study evaluates the performance of leading vendors
QR code software like Microsoft Tag and iCandy is catching on with companies to bridge the digital world with the physical
Marketers seek to tear down channel silos to improve customer data and build better campaigns
Are consumers comfortable with or creeped out by online data collection tactics?
Will dubious user data-sharing practices hurt the industry?
Following FTC's lead, media and marketing associations outline transparency-driven principles
How companies can use online behavioral advertising to win customer confidence
Being friended or followed is desirable; fostering trust is more important
The danger of uniting location-driven applications and customer interactions
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