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Articles: Social CRM
The coauthors of Empowered underscore a new-found source of corporate strength.
A study evaluates the performance of leading vendors
QR code software like Microsoft Tag and iCandy is catching on with companies to bridge the digital world with the physical
Marketers seek to tear down channel silos to improve customer data and build better campaigns
Are consumers comfortable with or creeped out by online data collection tactics?
Will dubious user data-sharing practices hurt the industry?
Following FTC's lead, media and marketing associations outline transparency-driven principles
How companies can use online behavioral advertising to win customer confidence
Being friended or followed is desirable; fostering trust is more important
The danger of uniting location-driven applications and customer interactions
Make sure you're delivering messages that customers want to hear
AT&T to bring customer ratings and reviews onto its Facebook fan page.
Of those, 2.6 billion are completed, according to Vovici research.
A travel service for military personnel uses SMS and live chat to ensure its customers can communicate
Oracle's massive annual gathering garners a lot of press—both good and bad
The lessons universities are learning about emerging technologies
But the study also finds that few are doing enough to promote their mobile presence.
"The 2011 Listening Platform" reveals a splintering of the listening landscape and demands for higher-quality real-time data.
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