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Articles: Social CRM
Businesses and consumers have different perceptions, according to social CRM study by IBM's Institute for Business Value
Leveraging sites like Facebook and Twitter is critical
Colloquy research finds that shrinking budgets are turning consumer extroverts into shrinking violets.
The latest release allows enterprises to reshape customer loyalty through their customer service organizations.
U.S. consumers are willing to spend more with companies that get service right, according to an American Express survey.
How to ensure Groupon and LivingSocial won't damage relationships
Low cost and communities top the list
IBM survey highlights trends, cites an "urgent need to turn data into actions"
The snack food manufacturer collects 1.5 million new "likes," it will thank fans for the accomplishment with give-away.
The solution combines many social media and customer service tools in a single offering.
New solution is integrated with Salesforce to provide Facebook-style updates.
A new survey by Really Simple Systems finds growing use of social media and cloud-based CRM systems among small and midsized firms.
Partnership with Radian6 enhances social media monitoring with tools for querying, analysis, and crafting customer service responses.
B2B Social Demand Generation
Brand Vigil enables companies to monitor social media anywhere in page, account, and blog names.
The new software solution combines analytics, interaction automation, and personalization across channels.
While some solutions are free, marketers sacrifice time and rich analysis
The whole exceeds the sum of the parts
Being the preferred brand is not enough in the face of quickly shifting market dynamics
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Companies: Social CRM
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