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Articles: Social CRM
The appeal of social networks is to win new customers, according to a new survey from Regus.
A new report suggests that new measures of value are needed so that organizations know how best to direct engagement efforts.
Taking your company to the next level
Researchers rate Microsoft and Salesforce.com as leaders within the Value Matrix, while Sage and SAP are ones to watch.
Growth is sparked by the iPad's popularity among businesses and the ability to send actionable insights to sales reps
CCC Loyalty View measures the amount of effort a customer has to expend to have his issue resolved.
Social media and smart technologies are here
The San Francisco company partners with eWordofMouth to generate a 99 percent increase in Facebook "likes"
Transition to Salesforce CRM brings savings, ease of use
The promise of sending tailored ads to customers' mobile devices is appealing, but privacy issues remain
Why the old rules of etiquette no longer apply
Listening to customers should precede any foray into social media, the former leader of @ComcastCares advises
Online communities foster customer loyalty by doing what traditional contact centers cannot
Smartphones allow consumers to share their in-store experiences moments after they happen
Companies need to shift from a "me first" to a "we first" world, author warns
Valued at $326 million, the acquisition brings social media monitoring platform to CRM giant
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