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Articles: Social CRM
The deal is worth $276 million in cash and $50 million in stocks.
Astute SRM helps companies increase customer engagement, optimize social business processes, and drive innovation.
Forrester Research determined that many companies are planning to invest heavily in WCM with plans to use other technologies in conjunction.
The cloud-based solutions will provide marketers with real-time social media analytics.
Key features include Twitter and Lithium social customer channels, automated customer answers, advanced reporting, and support for 33 languages.
JitterJam to be integrated with Meltwater Buzz to create a social CRM platform.
Personalizing customer communications is important, but it's essential to understand your audiences' preferences and not assume that you know them.
How to Demystify Women's Purchasing Behavior
Study identifies the main triggers for consumer disengagement in online marketing campaigns
Apartment hunting reveals what happens behind closed doors
By acknowledging social media's influence and capitalizing on it, you could create evangelists for your company
Analyst Nate Elliott recommends developing global outreach strategies through social media.
New software and consulting service includes a "university," cloud analytics, and personalized shopping strategies.
How to use innovation to your advantage
Survey pinpoints opportunities for consumers, retailers and brands in emerging approaches that leverage social networking to drive commerce.
The new product offers contacts, calendar, communications, and collaboration in one place.
The new application will assist customers manage higher volumes of service issues through social media tools.
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