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Articles: Social CRM
The integration of Offerpoip with Instagram Ads API allows brands to incorporate user-generated content into their Instagram marketing efforts.
Ampsy will use Watson analytics to better understand fan sentiment and social content sharing.
The enhanced SocialCentiv app lets businesses better respond to customers on Twitter.
TapFusion identifies and targets influencers on social media sites.
Audience Connector links Facebook users to their email addresses so marketers can target them.
Marketers can now collect, curate, and publish user-generated content from social networks into any digital experience created with Adobe Experience Manager.
The integration provides one platform for social media management and analytics.
The new app lets marketers reach customers outside of the app with personalized ads.
Sprinklr integration lets brands manage ad placement and content on Instagram.
AdRoll for Instagram lets markets get in on the activity that's happening on the photo sharing site.
Apple gets proactive about customer service on Twitter. (Featured on SmartCustomerService.com.)
The acquisition increases Spredfast's social media capabilities
The latest releases of Service Cloud and Social Cloud enable brands to leverage social channels and self-service communities to expand customer engagements and business insights.
The acquisition of Telligent moves Verint into the social media analytics space.
The partnership yields an integrated solution for intelligent social engagement.
Sprinklr will provide its software platform for Deloitte Digital clients to deliver a unified view of the consumer and to improve customer experiences across channels.
The partnership brings brands access to Facebook topic data.
Partnership gives customers access to aggregated and anonymized Facebook topic data.
Integration helps marketers track customer acquisition efforts on Twitter.
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