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Articles: Social CRM
Smartphone trends demonstrate the need for an innovative strategy
Food trucks live and die by social CRM
Early adopters must build trust and community
Application provides history of emails, attachments, and Chatter posts
eGain Offers enables businesses to personalize Facebook fan page experiences in minutes with targeted coupons and proactive help.
The addition of an online help desk app expands Zoho's presence in the Google Apps Marketplace.
The company's Social Connect offerings are enhanced through a strategic partnership with Janrain.
E-book aids marketers with social media campaigns.
New features include social scorecarding, an author hub, and competitive intelligence functions.
Understanding the evolving customer service landscape
Collaboration will aid in acting on social media data.
Technology, not philosophy, has changed consumers' expectations
But CRM Evolution 2011 panel warns against sacrificing the basics
CNN analyst and former presidential adviser identifies mobilization, persuasion, and trust as critical qualities in drawing parallel between CRM and political worlds
Many executives fear a healthy two-way conversation with customers
The deal is expected to extend Meltwater's lead in social media monitoring and intelligence.
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Companies: Social CRM
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