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Articles: Social CRM
Businesses can now perform social media marketing, scheduling, and analytics along with email marketing from the same application.
Other enhancements include 80 new features to help associations drive member engagement, increase operational efficiency, and improve decision making.
The new version includes new survey authoring choices and publishable PDF dashboards.
New metrics include Share Rate, Clickback Rate, and Social Reach help marketers better understand the reach and virality of their marketing campaigns and identify people who drive the most social traffic and conversions.
New SmarterTrack application is scalable across platforms and operating systems.
New solution will allow SMBs to track social mentions and measure the value of Web site traffic generated from social media initiatives.
The newest version of TargetX's SRM introduces social engagement to itd customer relationship management system for college recruiting.
A new company forms out of Digitas and offers solutions to help companies manage large data collections.
Partnership with Teradata brings deep insight into customer conversations.
New tool tracks mentions and respondes directly with preset content to create new sales opportunities.
Responding in a way that is mutually beneficial to a company and its customers applies across the enterprise
YouBeauty enlists Extole to launch a social media campaign
The insurer's virtual assistant engages more than 2 million chats, helping ferret out information on benefits, costs, and more
Beth Fagan creates a corporate brand for Missouri Baptist Medical Center
A contact center executive at American Express takes a holistic approach to support
Not even a threatened cancellation of the season could deter football's loyal customers
Better connections with customers and more efficient use of resources will drive future IT investments
Technology, not philosophy, has altered consumers' expectations
But conference panel warns against sacrificing the basics
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