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Articles: Social CRM
New tool tracks mentions and respondes directly with preset content to create new sales opportunities.
Responding in a way that is mutually beneficial to a company and its customers applies across the enterprise
YouBeauty enlists Extole to launch a social media campaign
The insurer's virtual assistant engages more than 2 million chats, helping ferret out information on benefits, costs, and more
Beth Fagan creates a corporate brand for Missouri Baptist Medical Center
A contact center executive at American Express takes a holistic approach to support
Not even a threatened cancellation of the season could deter football's loyal customers
Better connections with customers and more efficient use of resources will drive future IT investments
Technology, not philosophy, has altered consumers' expectations
But conference panel warns against sacrificing the basics
Google dips its toes into social networking waters—again
Blending knowledge management with customer service is critical
Rapid-growth in the SaaS CRM market is paving the way for "social CRM" adoption, says AMI.
Glance Networks partners with LiverPerson to provide integrated screen sharing during sales and support chat sessions.
Acquia helps Mercedes-Benz builds an online market research community.
Ten steps from the front lines
Assistly provides instant customer-service help desk applications that can be set up in minutes, adding to Salesforce's cloud portfolio.
New solutions and services help businesses respond in real time to shifting customer preferences.
Hospitality and restaurant leaders,iIncluding Omni Hotels & Resorts, Best Western Hotels, Starwood Hotels, and Hard Rock Café, gain new level Of social media insight.
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