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Articles: Social CRM
The company's Social Connect offerings are enhanced through a strategic partnership with Janrain.
E-book aids marketers with social media campaigns.
New features include social scorecarding, an author hub, and competitive intelligence functions.
Understanding the evolving customer service landscape
Collaboration will aid in acting on social media data.
Technology, not philosophy, has changed consumers' expectations
But CRM Evolution 2011 panel warns against sacrificing the basics
CNN analyst and former presidential adviser identifies mobilization, persuasion, and trust as critical qualities in drawing parallel between CRM and political worlds
Many executives fear a healthy two-way conversation with customers
The deal is expected to extend Meltwater's lead in social media monitoring and intelligence.
VoiceForTwitter and VoiceForFacebook give a voice to social media by enabling businesses and consumers to post audio updates via their phones.
The deal creates a comprehensive CRM solution with advanced knowledge management capabilities and integrated self-service.
Partnership with VML completes OpenText's digital roadmap for creative design, social business, and mobile communications.
Accenture survey finds 80 percent of consumers expect customer services to be easier and more convenient.
Application allows marketers to instantly create social campaigns and promotions with built-in analytics
Updates ease collaboration across the enterprise and beyond.
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Companies: Social CRM
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