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Articles: Social CRM
Social data provides basis for engagement strategy.
Restaurants struggle to reach their increasingly tech-savvy customers.
Companies that fail at measuring ROI say it's too hard, too early, or they weren't asked.
NetBase helps the water filter company gain insight into its customers' needs.
A snapshot of the ways government agencies are using CRM strategies and technology today.
When marketing works with customer service, customers and enterprise benefit
Crimson Hexagon analysis of online opinions reveals important new considerations when determining consumer satisfaction with the airline industry.
Attensity Pipeline powers real-time social media analytics and engagement.
Avaya delivers new and expanded applications for mobile, video, and social media interaction.
New product helps SMBs compare themselves to competitors
U.S. companies are outpacing their European counterparts in social media presence.
Social Mechanics is designed to drive engagement in real time across a company's Web, mobile, and application touchpoints.
New solution lets users create, manage, and measure email and social marketing efforts from one dashboard
Info-Tech Research Group's Customer Service Management (CSM) Platform Vendor Landscape report lists Desk.com, Oracle Siebel, and Salesforce Service Cloud as market champions.
The start-up says it will contribute to the social network's mobile offerings.
Unconfirmed reports have the deal worth $1.2 billion.
The offering provides fresh and relevant media content for marketers.
Metric draws on sentiment analysis to tie customer conversations to brand customer experience strategy
With more than 400 million Tweets per day, Salesforce Radian6 and Twitter provide companies with new opportunities to listen, engage and gain customer insight in real time.
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