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Articles: Social CRM
Hootsuite adds to its social media analytics platform through the LiftMetrix acquisition.
The Kavi acquisition allows Higher Logic to deliver a collaboration tool for the online community space.
Marchex launches Omnichannel Analytics Cloud for a complete view of customer online and offline behavior.
This addition to Hootsuite's social marketing platform will enable organizations to maximize paid, owned, and earned content.
Instant Search enables users to analyze key drivers behind any social topic.
Nimble delivers social relationship insights through an add-in for Microsoft Outlook on iOS.
mParticle now enables marketers to leverage their customer data to increase engagement on Snapchat in real time.
Influitive Upshot enables B2B marketers to generate, distribute, and analyze customer-led content.
Amplero's new socially-aware marketing measurement tool helps marketers pinpoint influential customers and measure their ripple effect on campaigns.
The online review aggregation tool deepens customer experience insights for multilocation businesses.
TapInfluence Influencer Discovery helps marketers find and manage social media content producers.
The acquisition enables Higher Logic to expand capabilities and increase its development and professional services teams.
DataSift unveils PYLON for LinkedIn Engagement Insights to help marketers plan campaigns on LinkedIn.
GoBiggi enhances the analytics feature to boost promotion and search engine rankings for SMBs.
All eyes will be on automation as the lines between humans and machines (and sales, service, and marketing) continue to blur. What else lies ahead?
The partnership will yield audience data and preference reports around user-generated content.
CitizenNet and SocialEdge are bringing transparency and technology to influencer marketing.
To support customers' desire to take to social media when they need help, Verint Systems has enahnced its Social Engagement solution.
BlueJeans onSocial enables authentic widespread video collaboration over Facebook Live.
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