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Articles: Social CRM
New Klout capabilities for Genesys Social Engagement provide companies with insight into customers with broad social influence.
Younger consumers increasingly choose online forums, social media sites, and other Web-based public feedback methods.
Empathica's social media advocacy solution connects brands to the social graph by identifying brand advocates and mobilizing them to share positive experiences.
Proliferation of mobile devices in enterprise is a driving force
Social media use in the contact center is projected to grow 22.9 percent this year.
Partnership will tie social media activity to lead generation and campaign efforts
Software giant builds out deeper cloud social offerings
Acquisition extends CRM giant's social marketing capabilities
In a study of the top 25 online retailers, only 44 percent of customer service questions posted via Twitter were answered within 24 hours.
It's easier than you think to make sense of Twitter.
Knowing how your brand is faring on the Web is essential, but which solution is best for your organization?
Being successful at social media often requires organizational change management. Here are some tips to follow.
The company also launches a Facebook app directory to make it easier for users to add more functionality to their pages.
The ad network delivers more relevant ads across all platforms by learning from consumer intent expressed over public social media channels.
StrongMail is enhancing its cross-channel capabilities via integration with Velti's technology platform for mobile campaigns and two-way messaging.
Marketers can add a social word-of-mouth boost to all campaigns, create social promotions, and identify key social influencers to determine their impact on business results.
The ONE Correspond for Salesforce social enterprise app boosts customer service, sales, and marketing communications with personalized interactivity and enterprise mobility.
New internal social networking apps expand business collaboration tools available in the cloud.
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