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Articles: Social CRM
How current technology trends are affecting CRM.
Unified social layer connects sales and marketing for stronger collaboration.
Retailers lead all verticals with social media investments
Platform includes promotions and conversation managers, analytics, and more
Latest acquisition strengthens the software giant's social media toolset
The deal brings together two customer service solution providers.
New enhancements are released for its core BI platform; other additions include a new cloud-based option and an application that can analyze consumer Facebook data.
Make social media monitoring and response strategy part of your corporate communications plan.
Monitoring, tracking, and reporting for risk management.
Application gets enhanced rules and automation, plus templating features
Social data provides basis for engagement strategy.
Restaurants struggle to reach their increasingly tech-savvy customers.
Companies that fail at measuring ROI say it's too hard, too early, or they weren't asked.
NetBase helps the water filter company gain insight into its customers' needs.
A snapshot of the ways government agencies are using CRM strategies and technology today.
When marketing works with customer service, customers and enterprise benefit
Crimson Hexagon analysis of online opinions reveals important new considerations when determining consumer satisfaction with the airline industry.
Attensity Pipeline powers real-time social media analytics and engagement.
Avaya delivers new and expanded applications for mobile, video, and social media interaction.
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