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Articles: Social CRM
Consumers balance mobile shopping interests with security fears.
Data may be more accessible, but is easy access worth the price?
Boost repeat business with superior customer service.
President and Vice Chairman Keith Block touts improvements to analytics, app-building, and customer-engagement capabilities. Plus, an exclusive video interview with Stephanie Buscemi, senior vice president of Salesforce.com's Analytics Cloud
The last decade has seen significant differences in how sales are made.
The move reaffirms CEO Marissa Mayer's commitment to video content.
SAP's Customer Engagement Intelligence Suite will be integrated with Facebook's Custom Audiences platform.
Forrester survey finds customer-facing employees see larger gap in communications than managers do.
Big Blue steps away from its hardware cocoon and incorporates social into its strategies. (Featured on SmartCustomerService.com.)
New APIs enable increased customization and more flexibility on Lithium Communities.
SparkCentral's new release features tools to improve social media responses.
Before diving headfirst into social media, it's important to lay the groundwork for success.
Though new technology is tempting, marketers have to get back to basics.
Google's SEO algorithms are changing, with social media playing a big part.
When used wisely, this channel can be a B2C gold mine.
Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion.
As Carlo's Bakery gets bigger and embraces new technology, Buddy's philosophy remains the same.
New feature includes real-time calendar data, time zone adjustment and campaign integration.
The Social Health Index evaluates brands' social marketing performance across platforms.
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