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Articles: Social CRM
Marketers can add a social word-of-mouth boost to all campaigns, create social promotions, and identify key social influencers to determine their impact on business results.
The ONE Correspond for Salesforce social enterprise app boosts customer service, sales, and marketing communications with personalized interactivity and enterprise mobility.
New internal social networking apps expand business collaboration tools available in the cloud.
LiveOps Social contact center app lets companies manage social customer interactions.
B2B desperately lags behind B2C in social media adoption, with 75 percent not measuring social media.
Achieve big results for your small business on a minimal budget.
In today's environment, a presence is not enough—engagement is needed too.
Enhancements to the CRM product for nonprofits include a mobile interface and new membership features.
Users can convert tweets, posts into support tickets and set escalation alerts
Company's enterprise-class marketing technology is designed to enable small businesses to capitalize on social media marketing opportunities.
The company extends Get Satisfaction Anywhere to bring the power of relevant social conversations to any online touch point.
In collaboration with author Geoffrey Moore, Social Tornado helps brands move beyond acquiring friends, fans, and followers to build a high-powered engagement and enlistment engine.
Company reimagines the brand-owned marketing community to drive traffic and conversion
Enhancements include Salesforce Connect, NPS Compare and Performance Compare Charts, role-based notifications, and upgrades to Business View.
The free offering promises to change the way small businesses manage their online marketing and reputation.
Interactive marketers can now access social profile and behavioral data within Responsys Interact Suite to orchestrate and optimize cross-channel marketing programs.
C3 becomes first in the BPO industry with advanced capabilities to manage social media conversations.
Despite willingness to adopt social service channels, adoption still wanes depending on organization size and region.
Three in four companies plan to use social media as an enablement tool within a year.
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