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Articles: Social CRM
Is tapping into the wisdom of crowds right for your organization?
What marketers should know about the social bookmarking site.
Marketers look for insights in increasingly complex purchase paths.
Are Amazon and Facebook reprogramming the way companies market and sell?
Shoppable videos enable users to buy products shown in films.
"You cocreate your brand with your customers and the sooner you realize that, the stronger your brand will be."
The new app gives on-the-go merchants tools to search and take action on customer data, while simplifying Facebook marketing.
Kirsten Bay takes on the job. Ian Bonner stays on as chairman of the board.
Parature now extends Microsoft Dynamics CRM with a customer portal, Web self-service, live chat, mobile, and social customer service.
Community managers get more insights into customer traction.
Transparency.twitter.com unleashes data about copyright notices, removal, and information requests.
Call Center Satisfaction Index finds Web self-service and email dominate the non-phone mix of contact channels, but social media is playing a critical role.
Now that you've got it, here's what to do with it.
The solution connects companies to Twitter to advance social media strategies beyond monitoring.
Insight-To-Action lets businesses integrate social conversations into CRM systems.
Product will give users greater insight into social sentiment around topics and terms.
The addition of Reevoo's social engagement platform will provide IBM's retail customers with options to deploy Reevoo's rich social content across systems.
Its acquisition of social marketing firm GroSocial adds to its SMB sales and marketing automation mix.
At NRF 2013, major brands say they're rethinking in-store, online purchase behaviors.
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