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Articles: Social CRM
Delivering a seamless buyer experience is more important than ever.
New features are designed to increase community engagement and improve message relevancy with customers and employees.
Welcome to the relationship era.
Companies need to offer alternatives or face the consequences.
Building leads and communities are the most popular trends.
Will you fight for your name?
A collision of silos calls for strong customer experience management
The company adds collaboration, predictive features for customers and support agents.
New cloud-based solutions include social media management and lead generation products.
New product lets marketers track and analyze customers' multichannel journey.
Marketers will receive more e-commerce capabilities and continued support for Salesforce.com products.
Partnership brings mBLAST media and social data, Web presence analytics, and scoring to customers of C2B Suite's Social Community Performance Model and Benchmarking Compendium.
Seven trends you can't ignore.
Four reasons these apps fail and what you can learn from them.
Now within HootSuite, teams can see full history of contacts, discover most active communicators, coordinate follow-ups across teams, save the best posts to Batchbook, and more.
Brands and agencies can now manage Twitter advertising at scale alongside all of their existing social marketing programs with the Salesforce Marketing Cloud.
New program makes it easier for advertisers to create sophisticated campaigns.
New features enable the application of behavioral and contact data to automated campaigns.
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Companies: Social CRM
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