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Articles: Social CRM
Move ties communities with game mechanics to drive user engagement.
Know your audience, function, and business goal.
New solution lets marketers launch mobile-optimized sites, improve lead generation, and track campaign results.
New machine translation capabilities further enhance global customer experience management.
Forrester Research and Gartner uncover trends driving marketing decisions for 2013.
Debuts ways brands can measure social influence in communities, campaigns.
Combination helps B2B marketers connect buyers and advocates on the social Web.
Acquisition gives Twitter a stronger grasp on second-screen advertising.
Adds enterprise social networking and collaboration tool to app directory.
Is tapping into the wisdom of crowds right for your organization?
What marketers should know about the social bookmarking site.
Marketers look for insights in increasingly complex purchase paths.
Are Amazon and Facebook reprogramming the way companies market and sell?
Shoppable videos enable users to buy products shown in films.
The new app gives on-the-go merchants tools to search and take action on customer data, while simplifying Facebook marketing.
Kirsten Bay takes on the job. Ian Bonner stays on as chairman of the board.
Parature now extends Microsoft Dynamics CRM with a customer portal, Web self-service, live chat, mobile, and social customer service.
Community managers get more insights into customer traction.
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Companies: Social CRM
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